This commercial street in one of the “national central cities” of China has a total area of approximately 38,000 square meters and consists of 13 scattered individual commercial buildings interconnected by a sky platform for sightseeing that runs the length of the site.

Design Period
Mar., 2023 - Apr., 2023
GFA
3,8000㎡
Scope of Service
Façade Concept Design, Public Space Planning
Design Unit
RhineScheme GmbH
In order to gain differentiation advantage in combat with surrounding rivals and attract young consumers, we have adopted a futuristic façade with a strong sense of technology. Smooth metal curves, transparent glass curtain walls and glamorous illumination give the architectures a unique modern feel. The concept of urban valley is inspired by architectures interweaving with …

In order to gain differentiation advantage in combat with surrounding rivals and attract young consumers, we have adopted a futuristic façade with a strong sense of technology. Smooth metal curves, transparent glass curtain walls and glamorous illumination give the architectures a unique modern feel. The concept of urban valley is inspired by architectures interweaving with urban attributes, allowing customers to disconnect from the hustle and bustle of the city and instantly immerse themselves in the enchanting valley.

When it comes to our design strategy, on the one hand, our design idea is divergent, on the other hand, the design team also paid attention to moderation and logic. In order to control the project budget, a strategy of zoning design and modular design was adopted. The sky platform will be used as a design interface to clearly demarcate individual commercial building from the urban valley area.

The placement of multiple waterscapes creates a sense of harmony between nature and human. The flow of water and the solidity of the valley bring people a pleasant and comfortable environment.

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