Feasibility study / start-up incubator

Yizhuang is a rather remote Business Development Area in the South-West of Beijing, between 5th and 6th ring road. Convenient for small and medium-sized enterprises who can establish their start-up headquarters at an affordable price.

The major challenge of the project – located in the core area of Yizhuang – was to create highly individual and representative office space between 1,000 and 5,000 m² for start-up companies, but in an 80-120m tall high-rise building with 130,000 m² floor area.

Beijing Yizhuang / China
Beijing GuoRui Real Estate Development Co., Ltd.
Gross Floor Area
130,000 m²
To make it more attractive for potential buyers, this h …

To make it more attractive for potential buyers, this high-rise building should integrate service facilities that other developments in the vicinity do not or cannot offer, furthermore have a strong and unique, icon-like image easy to remember by name and by its shape.
These requirements and goals find an answer in an innovative building concept: The Cloud.

A building which creates at the same time individuality and community feeling by its arena-like interior that provides a positive, optimistic working atmosphere and that integrates attractive services in its podium and on its accessible and passable roofscape.
Compared with any kind of typical office tower, this building offers excellent possibilities of self-projection.
Compared with neighbouring business parks, the Cloud creates a dense business atmosphere, and by fostering communication and exchange it provides the basis for creativity. It is the best expression of commitment to employees and city development.

But not only the envelope is innovative; it is the spatial concept as a whole: Every office is like an individual townhouse – surrounding a central atrium, with individual access from different galleries. The program provides a great flexibility of spaces which can rapidly and efficiently adapt to changes.
The cloud concept is innovative, creative, communicative, open-minded, future-oriented, self-confident and sustainable in itself.

Scope of services
Conceptual building design in variants
Design team
Wolf Loebel, Georg Penner, Ignacio Alonso