Shanghai Maxx Hotel Landscape
The Maxx by STEIGENBERGER Hotel Group has opened a new hotel in the prosperous area of Hongqiao Business District of Shanghai: “Maxx Hotel Shanghai Hongqiao”.
RhineScheme has been responsible for the landscape upgrade of the entire outdoor areas of the hotel, aiming to expand the internal space of the lobby, bar and restaurant to the outdoor.
The upgrade areas consist of four scattered parts: the entrance area, the Lobby Bar, the terrace at the All-Day-Dining restaurant as well as the hanging garden on the 4th floor.
The design is based on a branding research carried out by RhineScheme for “Maxx by STEIGENBERGER”, extracting the brand’s key features of “urban enjoyment”, “ease and comfort” and “green design”.
Maxx as a brand has a quite unique design style. Its design inspirations come from the neat and elegant home furnishings of the 1950s, which are in its best samples creating an enchanting, comfortable, rather casual than formal atmosphere.