Neijiang Cultural Tourism Town
Our project, ‘Neijiang Wanda Cultural Tourism Town’ belongs to the Wanda Group theme of “Neijiang at Night” and with this, it is filling a gap in the tourism market. The town positioning is expected to give birth to night-time-tourism, and hence become a commercial example for the whole country.
‘Life-Work balance’ is already easy to realize in Neijiang, a city with long history, and the fast developing tourism industry delivers even more destinations and touristic experiences. The Han’an Lake and the neighboring commercial town are the two major developments.
The Han’an Lake will contribute to the cities green lung and serve as urban gateway to enhance the image of the city.
Urban leisure projects such as trails and summer camps around the lake will enhance the value of the whole plot and a variety of water sports are set up; various events are held through the year to enhance the attractiveness of the project, inviting people to linger.
“Night Neijiang” Commercial Town
The commercial buildings of the 1.5-kilometer-long town stretch around Han’an Lake and combine historical- with contemporary-culture.
One- and two-story commercial buildings with shop-front and terraces are main typologies, connecting the five landscape plazas of the town. Eight key buildings are positioned in proximity to the plazas and entrances to provide urban readability and tourism nodes. The town exudes a young and fashionable flair, relating to traditional Sichuan styles and blending it with modern elements; Modern materials merge with traditional sloping-roof alleys to create vibrant retail spaces with high recognition value.
Daqian Memorial Hall
Located at the main entrance of the town, the facility carries the most important cultural value, related to the painter ‘Zhang Daqian‘. The whole building is stretched, coiled down and ascending again, and the natural flow line shows the form of a landscape painting, stretching smoothly, and creating a place with the artistic connotation of a dialogue between landscape and water.
Bamboo Forest Secret – Floating Restaurant
The wooden houses, hovering over the water, are a reminder of traditional local pastoral life, spreading a warm atmosphere. The combination of water, wooden houses and bamboo forests constitutes an ideal mood and invite tourists to linger.
Brick Castle – Sports Park
Colorful “building blocks” overlap each other and move layer by layer to form the basic architectural form, which is stimulating and dynamic, and is associated with the theme “sports”. The diamond-like shape of the entrance is combined with glass to make it even more unique.
Reflecting the Moon – Waterfall Restaurant
As the most important building along the center of Han’an Lake, the waterfall restaurant is inspired by the moon, creating the waterfall restaurant itself as the iconic landscape of the square.
Breeze blowing willow-Han’an Palace
Through the sculptural volume, combined with the flexible and smooth facade design, the palace conveys a uniquely romantic atmosphere of a banquet venue; The free-form is dancing in the wind like a swinging willow branch, silky and flexible, located in the center of the town like a piece of art;
Summer Sweetheart – Children’s Paradise
The building façade with unidirectional folding and mass interspersion is combined with rich color and glass material to increase the building iconographical appearance. The superposition of different sizes of spaces creates different spatial openness and enriches the experience, especially for the young visitors.
Sweet City Memory – Cinema
The restored cinema part is quite stylish, and the classical style column and gable restore the life of the former Neijiang. New buildings emerge from the “old buildings” while the sweet city seal is remembered to continue and pass on. With the classical French style of architecture and modern and simple metal glass material, Neijiang memory has been reborn in the collision between the old and the new.
The play box – a comprehensive cultural entertainment hall
The comprehensive cultural entertainment hall is inspired by the combination of vintage industrial facilities with modern design elements of urban renewal.
The crude façade materials and the simple modernist approach, supported by interspersed volumes, bright colors and sharp contrasts, gives the building the characteristics and energy of an entertainment culture.