For the headquarters and the showroom of the largest German shoe manufacturer in Tokyo, an identity-creating space concept has been developed.

The interior design makes the ‘feel-good’ philosophy of Birkenstock come alive and serves as a prototype for other international locations.

Location
Tokyo / Japan
Client
Birkenstock GmbH / Germany
Realization
2017
The showroom with meeting area and connected offices co …

The showroom with meeting area and connected offices combines well-being quality with urban serenity.
Typical materials for the shoe fashion are presented here, such as leather, felt and cork.
They characterize the furnishings and create a warm counterpart to the steel-and-glass façade of the architecture.

Solid oak planks create an open space within the room for customer discussions or informal meetings.
A “branding wall” and a “presentation tower” offer flexible presentation options.
In addition to the open ceiling structure, lamps and metal furniture in ‘industrial chic’ also contribute to the special ambience.

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Interior Design
Suanne Brandherm, Sabine Krumrey
Photographer
Nacasa & Partners Inc., Tokyo / Japan