Beijing Headquarters of a Film Company
The project is located on the south side of Chaoyang Park in Beijing, within the Junhao Central Plaza designed by MAD. The task was to design the new Beijing branch of a renowned film production company throughout five levels, with a total construction area of approximately 2500㎡. The competition stage started in January 2021, with construction finalizing towards the end of the same year.
The client desired an artistic and distinctive atmosphere for their new office space. Therefore, inspired by the possibilities of film as an art form, the ideas of “Movement, plasticity, and infinity” become the core concept of our design. The possibilities of the space are explored and stretched in an attempt to materialize these core ideas, connecting the spatial experience to the profound and dramatic multidimensionality of film.
The first and second floors of the project are mainly used for reception and office functions, while the third and fourth levels host leisure and entertainment areas, and the supporting and auxiliary functions are all arranged in the basement. The surrounding public space harmoniously integrates with the new interiors thanks to the inclusion of the existing building’s concept of “Chinese water landscape painting” into the design aesthetics.
The freedom and flexibility of the curve dominate the design to create a sculpture-like space. Meanwhile, the color palette uses a base of light gray to black, with orange as the accent color throughout all levels, creating a dramatic and powerful ambiance. The result is an inspiring atmosphere for artistic production.